Nike Blazer Stage – We Love Green

June 2018, We Love Green

For the 2018 We Love Green edition’s Nike was showing its Blazer Stage : an area imagine and create by We Love Art and the communication studio Convoy.

Through this brand activation – 3 animations rhythmed the pavillon: between yoga sessions at the festival opening – an immersive & warm karaoke where the festival-goers could proves their singer talents on 90s soundtracks – and also a custom workshop to show up the upcycling values of swoosh brand.

Client: Nike

Photos: Pascal Montary