#MonPointVue – Instagram

April 2017, Passerelle Léopold Sédar Senghor

On the eve of the first round of presidential elections in 2017, Instagram hosted a pop-up installation in the heart Paris on the Passerelle Léopold Sédar Senghor. Dreamt up by We Love Art agency, this one-off work of art was left in the trusted hands of the artist ZOER.

Seven values dear the French peoples’ hearts were represented graphically in a series of anamorphic visuals. Passers-by were encouraged to get involved making the artworks their own, creating their own content around #MonPointVue on INSTAGRAM.

Client: Instagram

Video: Les Fistons