Global Krug Ambassades

April 2019, Morocco

A few months ago Krug organized the Global Krug Embassies, a trip that brought together the ambassadors of the iconic champagne house. The perfect occasion to celebrate the 5th anniversary of their “Single Ingredient programme”: a single ingredient to be explored with chefs from the four corners of the world. For the 2019 edition, Krug chose peppers and a country full of poetry: Morocco.

Commissioned to conceive and orchestrate this escapade, We Love Art imagined a convivial and inspiring itinerary punctuated by singular human encounters. On the rooftops of Marrakech, within the prestigious Royal Mansour Palace or in the middle of the desert: the ambassadors enjoyed authentic culinary and artistic workshops in the company of locals, traditional gastronomic dinners or a hot-air balloon flight over the brown Atlas mountains. A hedonistic escape, built between luxury and simplicity, which proved to be full of contrasts.

Client: Krug