H&M – OPENING STORE PARIS MARAIS

Retail activation for the opening of new store H&M Paris Marais - by We Love Art

H&M turned the Marais red with a multi-day store opening celebration in Paris.

First, the city came alive with an OOH campaign and custom baguette sleeves, creating a playful Parisian touch.

Next, the launch featured a daytime in-store event with Café Cortado, engaging visitors in a vibrant experience.

Then, the evening welcomed press and influencers, offering cocktails, music, and a vintage photobooth for memorable moments.

Finally, the celebration ended with an exclusive Ronisia showcase, delighting fans amid a chic red, silver, and beige palette.