COURIR x NIKE T90 LAUNCH
To mark the eagerly-awaited release of the Nike T90, Courir commissioned creative agency We Love Art to design an immersive activation in its La Défense shopping center boutique. Conceived as an innovative customer experience, the activation was inspired by the world of sports locker rooms, echoing the performance heritage of the T90 – an iconic sneaker whose influence extends far beyond soccer pitches to mark streetwear and urban culture.
We Love Art imagined a raw, uncluttered scenography, aligned with the aesthetics of the Nike campaign. Checkroom lockers housed an integrated photo booth: each printed photo revealed a code allowing customers to open a surprise locker. This playful device reinforced point-of-sale engagement and created a strong emotional bond between the brand, the product and its consumers.
By combining space design, interactive mechanics and brand storytelling, this retail activation underlines We Love Art’s expertise in creating original, high value-added experiences for lifestyle, fashion and sports brands.
