NIKE BREAKING 4
To accompany Faith Kipyegon’s world record attempt, Nike entrusted us with the creation of a press area unlike any other. ?
Objective: immerse journalists in the athlete’s world, between performance, emotion and innovation.
We rose to the challenge by transforming the Hôtel de Bourrienne: mouldings removed, gilding softened, lights rethought… every room was transformed to serve the story.
A fluid journey, between visual storytelling, interactive experiences and highlighting new Nike Run products – starring the new Vomero. ?
A bespoke production, designed as a showcase to match the feat.
#NikeRun #FaithKipyegon #Vomero #ImmersiveExperience #ProductionDesign #JustDoIt
