YEAR OF THE MAMBA
For the Year of the Snake and the release of the new sneaker paying tribute to this basketball legend, Kobe Bryant, Nike Paris and We Love Art embraced the Mamba Mentality and took over the Red Poppy for an exclusive sneaker drop.
Only the most determined answered the call: waking up at 4 AM, rushing to register, then heading to Parc de Choisy for an intense training session with basketball player Seidou Njoya, testing their endurance and technique… All for the chance to discover the pair before anyone else.
A huge thank you to all the participants for playing along and proving their Mamba Mentality. HAVE A HARD YEAR !
