April 2021

After 7 years of dancing under the stars, the PEACOCK SOCIETY festival, an event dedicated to expanded electronic cultures, is undergoing a major transformation.

Orchestrated by WE LOVE ART agency, a new identity has been created for the festival with the 3D designer Hugo Richel.

Echoing its new setting and this collective life impulse, PEACOCK SOCIETY adopts a brand new visual identity. A lush universe, teeming with patterns and colors, pierced by mysterious shadows and crystalline lights. A logo that plays with the cycle of an endless day where we dance under the sun and the moon until nightfall.

This new artistic direction is in line with the current trend of animated logos, which take advantage of the technical possibilities offered by digital technology. This new lively and modular identity has been designed to be used in all formats, both on digital and print media.