Carlsberg Unbottled Euro 2012

Novembre 2012, Cité de la Mode & du Design

Move an exhibition in an unexpected place for a football night Unbottled intended for B2C clients, bloggers and journalists.

A flat concept, refined and arty where each room/zone bounded by line-markers is basically furnished by some symbolic objects: match and hot dog dinner in the living room commented by Laurent Baffi and Gerard Darmon, photocall in the room, bar in the kitchen, foot in the corridor, clubbing in the garage.

Avec Sid Lee

Client : Carlsberg