BHV MARAIS LOVES MICKEY MOUSE

September 2017, BHV Marais


For the inauguration of the BHV Marais Loves Mickey Mouse event, We Love Art agency organised this immersive experience delving into the timeless and well-loved world of Mickey Mouse.

A path of luminous art installations lights your way into the centre of the store, reinterpreting this emblematic character’s world with style and creativity, including: ephemeral anamorphic projects thought up by the Italian collective Truly Design in partnership with Fubiz; a light show from Franz & Fritz; a fairy-tale performance by the Thomas Roussel orchestra of Fantasia’s soundtrack; Mickey ID corner to create your own customized t-shirt with exclusive patterns designed by graduates from L’Institut Français de la Mode…. All that before heading to the Perchoir Marais roof-top bar for spectacular views of Paris by night.

Clients: Le BHV Marais & Disney

Photo: Benoît Florençon