September 2017, BHV Marais

For the inauguration of the BHV Marais Loves Mickey Mouse event, We Love Art agency organised this immersive experience delving into the timeless and well-loved world of Mickey Mouse.

A path of luminous art installations lights your way into the centre of the store, reinterpreting this emblematic character’s world with style and creativity, including: ephemeral anamorphic projects thought up by the Italian collective Truly Design in partnership with Fubiz; a light show from Franz & Fritz; a fairy-tale performance by the Thomas Roussel orchestra of Fantasia’s soundtrack; Mickey ID corner to create your own customized t-shirt with exclusive patterns designed by graduates from L’Institut Français de la Mode…. All that before heading to the Perchoir Marais roof-top bar for spectacular views of Paris by night.

Clients: Le BHV Marais & Disney

Photo: Benoît Florençon